Hometown Magazines is a small business based in Brandon, Mississippi, that publishes community lifestyle magazines — Hometown Rankin, Hometown Madison, and Hometown Clinton.
At Hometown Magazines, I work as the Advertising Assistant as well as the Social Media Coordinator. It is so rewarding to finish a deadline, have a magazine printed weeks later, look through it, and see everything that I have accomplished!
Hometown Rankin Magazines is published every month, with magazines direct mailed to houses, distributed around town, online, and in the mobile app. As the Advertising Assistant and Social Media Manager, I communicate with clients about the design expectations of the advertorials they are running in each issue. I also communicate with the graphic designer, making sure the graphics team meets the expectations of the client, and so on. I make sure all ads are correct and approved by clients. (i.e.- spelling, grammar, locations,) I email and/or call back and forth with clients, making sure that all ads get in to meet deadlines and are print-ready. I schedule content to be posted every day on social media platforms for Hometown Magazines, including bible verses on Sundays. I update the mobile app and I update the website every week. I post photos and status updates on Facebook when necessary.
Hometown Madison is published six times per year. As the Advertising Assistant and Social Media Manager, I strive to build close relationships with Madison clients when contacting them about their advertisements. I give clients a strict deadline on when to have their ads in if they are sending them print-ready. I stick to a routine social media schedule, posting content stories on all social media platforms, specifically for the city of Madison demographic. I update the Hometown Magazines mobile app and website every other month when the new Hometown Madison issue comes out and make social media and app notifications so viewers know it is ready to be viewed.
Hometown Clinton is published four times per year. As the Advertising Assistant and Social Media Manager for Hometown Magazines, I realize the importance of communication and consistent contact with Clinton clients about advertising through phone calls and email. I give these clients a strict deadline on when to have their ads in if they are sending them print-ready. I also stick to a similar social media schedule, posting content stories on all social media platforms that cater to the town of Clinton, Mississippi, and fit their demographic. I update the Hometown Magazines mobile app frequently and I update the Clinton section of the website four+ times a month when the new Hometown Clinton issue comes out.
Lexie Likes To Travel 